Legacy Systems Modernization Blog Series
The Real Cost of Aging IT Systems, Part One / The Real Cost of Aging IT Systems, Part Two / Why Security May Be the Biggest Reason to Modernize / Is Your Aging Technology Holding You Back?
I ghostwrote this four-part series for a tech company seeking to enhance their blog with high-value, trust-building posts. Here better developed personas, SEO, and keyword research, helped target content for IT decision makers considering modernization. The conversational posts are packed with research to educate the market on a complex topic.
5 Ways to Grow Your Skills and Career with the Advanced Certified ScrumMaster Course
The end goal of content marketing blogging is customer acquisition—maybe not right away, but at some point, you want your readers to become buyers. Blog posts promoting a product, like this short post I wrote discussing the advantages of the Advanced Certified ScrumMaster course, can do this more directly.
A brand launch employs virtually every marketing tactic, but sometimes an intimate blog post communicates high-level messages best. When DC area tech firm Excella launched their new look, they wanted to make sure their followers weren’t taken by surprise, and were taken with them on their brand journey. I crafted this evergreen post as a personal message from the managing partner to share the brand’s values.
How We Did It with Agile: A Blog Case Study
Traditionally, a B2B case study focuses on the client’s challenge. Here, I wrote a blog version that offers a behind-the-scenes view of how an Agile UX delivery team built a government app, which helps people study for their naturalization interview