writer | editor | content strategist
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Short Form

Content can be dense or skimmable, inspirational or educational, but to be effective it needs to meet people where they are. Data and persona research help us understand who wants to read a 10-page white paper and who wants to scan a summary. Short content solves problems and validates concerns in sentences, not pages—giving the audience what they came for and inviting them to receive even more with strong calls to action.

5 Practical Ways to be an Agile Advocate - mini ebook

As one of Washington DC’s leading Agile trainers, DC area tech firm Excella needed a better way to stay in touch with students who may be interested in further training or consulting services after they attended a class. Based on class feedback, we learned that many of Excella’s students are one of few, if not the only person on their team, to receive training. This mini ebook uses humor and a playful design to engage people looking for ways to apply their Agile training.

Gradual Replacement: Modernizing Your System One Slice at a Time - Infographic

Legacy system modernization is a complex technical process that is hard to visualize, making it challenging for buyers to understand its significant value. This infographic highlights the gradual replacement method, an approach favored by DC area tech firm Excella. Succinct content and vivid design transforms technical complexities into a streamlined business-friendly approach the buyer can see for themself.